MyEverest Website

What is this?

MyEverest website is an introduction to the brand and a sales tool for bringing on future users.

Business Goal: Conversion — Get the customer to download the free trial.  (Freemium model.)  Design must be responsive with a simple navigation structure and clear messaging that compels the visitor to download the app.

User Goal: Hope — Clear brand messaging that communicates the app’s value for them.  Content should support them as the hero of their own story, be simple to follow and informative.

Process

It began with a content model of 3’s.

  1. Slogan — “Don’t just act. Act on purpose.”
  2. Unique value proposition — “MyEverest offers a balanced approach to making better choices about your time and energy.”
  3. Call to action — “Start Today”

Next, 3 most important benefits, 3 most important features, 3 testimonials.

Wireframes featuring realistic content help clients see the vision.  Design is based on the Bootstrap framework.

 

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